Link Analytics Deep Dive

The Link Analytics page (under /link-statistics) is where attribution data becomes decisions. Note that parts of this page are gated behind Advanced Analytics plans.

The metric cards and trend chart

Four metric cards summarize the period you’re viewing. Below them, the Performance Over Time chart lets you set a date range and switch the interval between day, week, and month — weekly smoothing is usually the clearest view for spotting trends.

The Link Performance table

The table is keyed by Code and carries one row per tracked asset:

• Code, Affiliate, and Program
• Clicks, Unique clicks, Conversions, and CVR
• Revenue and Commission earned
• Last Click date and Status (Active / Expired)

Filter by program, affiliate, or status, search directly, and use Export to pull a CSV for client reports.

Reading it like an operator

High clicks with a low CVR signals a traffic/offer mismatch — pair that partner with a different program before blaming their audience. When comparing partners of very different sizes, CVR beats revenue: it normalizes for audience. And don’t worry about expired links — they keep their full history, so reports stay accurate.