The Content, Creators, and Analytics tabs

Social Listening monitors Instagram content about your brand so you can see who’s posting, how it performs, and whether they’re already a partner. The page is organized into three tabs.

The Content tab

A feed of post cards, one per tracked post. Each card shows the creator’s handle and follower count, the caption, likes and comments, and the post date. This is your day-to-day view of what’s being said and how it’s landing.

The Creators tab

A table of the creators behind those posts, with columns for Creator, Followers, Posts, Impressions, Engagement, Partnership, and Last Post. The Partnership column carries a linked-affiliates badge, so you can tell at a glance who’s already in your program and who isn’t — no cross-checking against the affiliates list.

The Analytics tab

Headline KPIs across everything being tracked:

• Content — total posts
• Creators — distinct creators posting
• Engagement — combined engagement across the content
• Impressions — total reach
• EMV — earned media value: what this exposure would have cost as paid ads

EMV is the number agencies put in client reports, because it translates organic posts into a budget figure everyone understands.