Campaigns and sequences

Cold Email Outreach runs your creator recruitment at scale: campaigns hold the leads, sequences send the emails, and Afflo handles the schedule. The Campaigns tab lists everything with status filters for Draft, Active, Paused, and Completed.

Creating a campaign

Click New Campaign and fill in the dialog:

• Name and From Name — what recipients see in their inbox
• Linked affiliate program — the program you’re recruiting for
• Sending schedule — which days, which hours, and the timezone
• An optional first email to kick the sequence off

Adding leads

Leads can come from four places: added manually, imported from a CSV, imported from an affiliate program, or sent over from Creator Search. Pick whichever matches where your list already lives.

Building the sequence

Add follow-up steps after the first email. Each step has a “Delay (days after previous step)” setting — space steps at least two business days apart so you follow up without spamming. When everything looks right, hit Start on the campaign card.

Each campaign card shows six numbers at a glance — Leads, Sent, Opened, Clicked, Bounced, Replied — so you can compare campaigns without opening them.