Reading the analytics

The Analytics tab turns your campaigns into numbers you can act on: rate cards up top, a per-step breakdown below, and usage limits so you never hit a wall mid-campaign.

The rate cards

• Total Sent, Open Rate, Click Rate, Reply Rate, Bounce Rate — the health of the whole outreach operation
• Email Usage and Daily Send Limit — how much of your sending capacity you’ve used

Watch Email Usage against the daily send limit, especially when several campaigns are active at once.

Per-step performance

The Per-Step Breakdown table shows how each sequence step performs, and each campaign has its own Step-by-Step Performance view. This is where you diagnose problems: a first email with low opens has a subject-line problem; a step where replies die has a copy problem.

One warning sign to know: a high bounce rate usually means your sending domain isn’t verified or is tripping spam filters — verify the domain before blaming the list.

Quick detour: Templates

Under Emails → Templates you’ll find the template builder. Save the emails that work — a proven first-touch or follow-up template is reusable across every future campaign.